25 Oct Do your customers know how to reach you?
We set up Zoom because we knew the private hire industry was suffering at the hands of companies like Uber, using their billionaire backers and tax loopholes to bulldoze into the marketplace.
To a certain degree, they caught many companies out by offering the leap in technology that a cloud based app brings, but on top of that they have the brand awareness.
Zoom currently offers you the 21st century technology your customers now expect in a way that means you only pay for what you use. We’ve done the hard work for you.
And it also offers the app for the drivers and the dispatcher which is invaluable in running a transport company in a world of smart phones.
There are three main features which gives zoom the edge over Uber:
- We offer advanced bookings
- We have an option for cash payments
- We can book multiple journeys
The multiple journey feature is a real selling point for those of you who have clients with corporate accounts, particularly hotels, restaurants and companies whose receptions regularly book cars for guests or customers.
We also offer an option to pay by account as well as card and cash, which is ideal for firms who have already established or who want to generate corporate clients. Staff can book using the account button which will be paid later, and it’s all itemised. You can read more about our great account features here.
But as well as you knowing about these features, your existing and potential customers need to know too.
That is why here at Zoom we are looking at how we can help you with your marketing.
A good marketing and media strategy means you can increase your client numbers, including those all important corporate customers, by selling yourself and the great service you offer directly to them.
We’re not just talking advertising or a top spot on an internet search engine, but the sort of brand recognition that means when people in your town or city think ‘minicab’ they think of your firm – then they click on your app.
This sort of Business to Consumer marketing can not only help you keep your existing client base, but expand it particularly amongst people who want to support local businesses but aren’t aware that they can combine the convenience of an app with the compassionate capitalism that makes them ‘shop local’.
It’s that kind of ‘either or’ option which may make people reach for the app when they’re having a night out with friends or it’s raining and they need to get home from the station.
With an effective marketing strategy you can combine those two and be the app they reach for for that easy lift home.
But it’s when you want to secure those corporate accounts that these features can win you that business – if you know how to sell it.
That is why we are looking at providing a ‘corporate client support package’ to help customers with existing clients switch over to the app so they can take advantage of the technology but also to help them win new customer accounts.
For companies who want to get corporate clients, or who already have them, we can be a direct liaison with the companies to inform them of the new switch over and the opportunities that a local firm using zoom’s technology can bring.
As with our advisory board, we always want to hear from you with your thoughts on how we can improve and how we can help.