Uber faces stiff competition as private hire drivers fight back with new GPS Zoom solution

UBER is under threat as new apps swoop while court judgements mount.

The Advocate General of the European Court of Justice branded Uber an official company yesterday after the organisation claimed it was a software organisation.

The key judgement will effectively hammer the controversial brand which has been criticised for trying to mandate a global monopoly.

Now as the scandal hit company loses income from users who illegally had money taken from their bank accounts and hacking, other providers are stepping in to mop up the market.

A new app for smart phones has been launched to help private hire companies compete in the GPS driven market place.

British firm Zoom is a cloud-based driver dispatch system designed to help private hire firms.

It makes dispatch simpler, saves customers money and helps grow business.

Zoom.taxi provides software to offer solutions for dispatchers, drivers and customers operating in local markets feeling the pressure of companies such as Uber.

Using a cloud based driver dispatch system it allows customers, drivers and dispatchers to benefit from the latest technology whilst only paying for what they use.

From as little as 18p a journey, zoom.taxi allows users to use the latest technology whilst maintaining the local link with customers and drivers and includes an app for drivers, passengers, a booking website and dispatcher. The technology was developed in response to a request for help from a leading private hire business in Manchester who had a two-fold problem of drivers leaving and consequently unable to service its customers.

Matthew Kendall, CEO for zoom.taxi said the ECJ’s ruling is “positive news for both the industry and for consumers.” He said:

The more businesses in the market, the more competitive it will be and the more responsive to consumer needs. There have been concerns that Uber is using a predatory pricing strategy which in business terms drives rivals out of the market then allows them a monopoly and then control both prices and wages. Our aim is that smaller companies can compete and keep the market healthy. The Advocate General's ruling goes some way to helping this and stopping billionaire backers from what Boris Johnson accused of breaking taxi licensing laws in 'lots of minor ways'.

Key Uber officials have come under scrutiny in the United Kingdom due to the company’s close links with former Prime Minister David Cameron and London Evening Standard editor George Osborne – who resigned as Chancellor. Both men have been accused of taking part in a “Chum-ocracy” over their relationships with key members of the Uber team. Steve McNamara of the Licensed Taxi Drivers’ Association accused Downing Street of acting “like paid-up lobbyists for Uber”.

He previously told the Mail: “They leaned on Boris and Transport for London, and ended up getting exactly what they wanted. It’s a disgrace, a scandal.” Uber’s Rachel Whetstone, a senior VP for communications, is married to Cameron’s former policy guru Steve Hilton. The couple were godparents to the Camerons’ late eldest child, Ivan.

Article published by Siobhan McFadyen, Express, 12th May 2017.

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